Natalie Hoang.Design-driven engineering.
I'm an engineer who's always been drawn to the creative side of things. I'm studying Electrical Engineering and Computer Science at UC Berkeley, along with a Certificate in Design Innovation, and I'll be graduating in May 2027.
From building digital worlds in Minecraft and Animal Crossing as a kid to designing interfaces, editing videos, drawing, and writing code, I've spent a lot of my life making things that feel right.
Recently, I've worked on internal tools at Amazon, web flows at VRChat, and visual systems. I like software that is useful, clear, and still carries a little bit of human feeling.
notes
01I believe technology does not have to replace authenticity. It can amplify it.
02I like building things where logic and feeling are both allowed to matter.
03To me, good design is how something looks, works, and feels right.
focus
- Digital product design that makes complicated work feel less heavy.
- Creative engineering across frontend, backend, and systems work.
- Brand and storytelling details that make a project feel like itself.